The Coca-Cola Company
Worked alongside Coca-Cola across a range of cultural and sports initiatives, from mobile content creation and live game coverage to documenting large-scale activations including the BET Experience and ESPN College GameDay. Contributed production and creative support for Coca-Cola’s first short-form YouTube documentary series, bringing brand storytelling to a new format. Across each project, the focus remained on real-time storytelling, immersive event coverage, and translating brand partnerships and cultural moments into engaging visual content.
MLB World Series
On-site content production and live social media coverage for Coca-Cola’s national partnership with Major League Baseball and the Houston Astros during the 2017 World Series.
Captured real-time photo and video content throughout pre-game activations, fan experiences, and in-stadium moments to showcase Coca-Cola’s presence and engagement with Astros fans. Managed same-day edits and live posting across brand and partner social channels to amplify visibility and celebrate the Astros’ championship run.
ESPN College GameDay
On-site content capture and real-time social storytelling for Coca-Cola’s sponsorship of ESPN’s College GameDay at the 2017 ACC Championship in Charlotte, North Carolina.
Collaborated with Coca-Cola’s experiential and social teams to document the excitement of GameDay - from the live broadcast setup to fan celebrations and brand activations. Delivered rapid, event-day edits optimized for social platforms, driving engagement and extending Coca-Cola’s visibility throughout the college football community.
BETx
On-site content production and live social media coverage for Coca-Cola’s partnership with the 2018 BET Experience in Los Angeles.
Captured dynamic photo and video content across concerts, panels, and fan activations to spotlight Coca-Cola’s cultural presence and engagement throughout the multi-day festival. Delivered rapid-turnaround edits and coordinated live posting to amplify visibility across brand and partner social channels during the event weekend.
