Reserva de la Famila Brand Trip

Traveled to Guadalajara and Tequila, Mexico with Jose Cuervo’s Reserva de la Familia team for an immersive look into the brand’s heritage and meticulous production process. Spent time in the agave fields and at La Rojeña, Latin America’s oldest distillery, gaining firsthand insight into the artistry, aging, and blending that define one of the world’s most celebrated tequilas. The experience offered a rare perspective on Cuervo’s commitment to craftsmanship and its legacy as a pioneer of premium tequila.

Sustainable Sips

Covered the Chicago stop of Jose Cuervo’s national Sustainable Sips program, an educational initiative promoting eco-conscious practices within the bartending and hospitality industry. Captured portraits, workshops, and hands-on demonstrations highlighting sustainability in cocktail creation - from ingredient sourcing and waste reduction to creative reuse behind the bar.

VELA Agave Sessions

Planned and produced Agave Sessions, a four-part series in partnership with Proximo Spirits celebrating tequila and mezcal through the lens of education and hospitality. Each night featured guided tastings, brand storytelling, and cocktail pairings alongside Vela Bar y Cocina’s Mexico City–inspired menu — blending agave culture, culinary craftsmanship, and elevated dining into an immersive guest experience.